Introducing The Creative Brief

A warm re-welcome to the Superside newsletter you know and love, but with a new look and a renewed sense of purpose. 💌


Re-welcome, there!

Along with our new look, we’d like to make you a promise...

We solemnly swear to share only thought-provoking ideas in this newsletter.

No trite tips. No ironically unactionable steps. No not-so-transformational hacks. The echo chamber stops here.

In this weekly creative brief, you can expect a refreshing thought or two on marketing and design. We'll aim to: 

  • Give you something to think about
  • Challenge your deep-rooted assumptions
  • Inspire your next big swing 

...and maybe share a laugh along the way.

You in? Then kick back and take a "Brief" break! 😄


Table of Contents

  1. A thought on managing creative capacity
  2. Meme of the week 
  3. As seen on Superside socials
  4. More food for thought

A thought on managing creative capacity 💡

There's a push and pull that happens at every company... 

Marketers need more creative. Designers are already over capacity. 

Tension and frustration ensue. So, what's a resource-strapped creative team to do? 

Over at Reddit, Monica Benson’s Head of Brand Creative Production suggests asking yourself four key questions when assessing new creative asset requests: 

  • How strategic is the asset to drive the business forward?
  • How does it compete with current projects in the pipeline? 
  • How complex is the execution? 
  • How critical is the delivery? 

If the asset is tactical, simple or low-priority, chances are it can fall into the “self-serve” bucket. If it’s more strategic, complex or critical, the next step is to assess in-house capacity. 

But here’s a thought: Assessing priority shouldn’t be the sole responsibility of a creative lead or DesignOps manager. Marketers should consider these questions in the briefing process, too. And if it’s not strategic, follow up with, “Should we even do it?"

If everyone in the marketing and creative departments got in the habit of asking these questions—of introspecting before requesting—just imagine how much time and frustration could be saved. My money's on A LOT.

More on Monica's process >>>


Meme of the week 😂


More food for thought 🍪


A Guide to Making Smart Bets

What marketing strategies are a smart bet in this market? Learn from leaders, like Zapier, Figma and Bitly in this ungated guide. Make smart bets >>

How to Build Resilient Marketing and Creative Teams

If your team is feeling shaken given the economy, this video is for you. Tune in for ideas to build resilience in the face of adversity. Build resilience >> 

Why Your Marketing Strategy Works Hard for Its Money (And it Should!)

Devin Reed, Head of Content at Clari, is a true master of strategy. In this article, discover his best advice to bring out your strategic genius. Get strategic >>


I hope you enjoyed this first edition of The Creative Brief! 

We'd love your feedback. What did you think of the design? The content? Feel free to reply to this email to give us some food for thought. 😉

✨ Stay super,


Cassandra King

Head of Content & Community

Superside | The better way to get design done