Celebrating 200 AI-enhanced projects! 🎉
How do you go from using AI here and there to integrating it seamlessly into creative workflows?
Phillip Maggs, our Creative Director of New Horizons here at Superside, has been hard at work trying to crack this question.
Back in August, he launched our pilot program for AI-Enhanced Creative and has since scaled from 0 to 200 projects. Phil is the first to admit, it's been a learning experience. One of the first things he recognized?
To achieve high-quality design with AI, he needed to augment data sets with targeted information about a brand. That's why he's building an AI design system that bridges the gap between creativity and data.
Here's what it entails:
- A brand database that brings together all the creative data points (style guidelines, project specs, pre-existing work etc.) needed to deliver on-brief designs.
- Prompt engineering that taps into said brand database, helping our creatives get a coherent picture of a brand's content and move faster by generating pre-tailored prompts.
- Model training that digs deeper than the prompt level, adapting base models to achieve specific styles and deliver high volumes of on-brand creative.
- Creative expertise that's necessary to think through tenuous concepts like brand and guide AI-enhanced design processes from start to finish.
The result? AI has helped amplify our creative talent, unlocking exponential value for our customers to the tune of 3,744 design hours and $299,525 in costs saved. See how it all breaks down on the blog. 👇
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