Hi there,

Often, augmented reality (AR) is seen as a niche area.

But is it? As marketers and creatives, can we really afford to overlook a multi-billion dollar market with proven results, like tripling brand lift and halving campaign costs?

With feeds more flooded than ever, the answer is no, probably not. Enter our brand new Total Guide to AR Marketing & Design.

Developed by Superside's AR experts, this guide will address all your key questions, including:

What is AR exactly, and why try it?
How does AR work?
How can I use AR in B2B and B2C?
What are the best practices for AR design?
What tools do I need to create AR experiences?

...and much more. Grab a copy, get inspired and give your brand a standout advantage.

Get the guide

Did I mention that this guide is totally ungated? So, don't hesitate to share it with your friends. 🤗

Table of Contents

How can you use AR in marketing?
Meme of the week
As seen on Superside socials
More food for thought

How can you use AR in marketing? 🤔

If the AR examples in our guide didn't sate your appetite, not to worry...

We've gathered 10 more compelling case studies across B2B and B2C, complete with commentary from our resident creative leaders and AR enthusiasts. Here's a sneak peek:

To enhance their brand presence during a convention, Ceridian Dayforce stunned with an AR stand designed to tease their suite of solutions, helping them standout in the crowded tech space.
To increase buyer confidence, StubHub introduced an AR feature that allowed ticket buyers to visualize stadiums, fueling conversions and pushing prospects towards better seats.
To drive awareness for a virtual summit, Superside developed an AR head-tilt game users could play to see which session they should attend, inspiring engagement and WOM sharing.
To elevate an OOH campaign, Malibu used AR to transform billboards into animations and games, leaving a lasting impression by injecting novelty into tedious commutes.
To draw attention to their brand at a conference, AEI Consultants devised three striking AR scenes that attendees could experience while on break, showcasing the impact of their services.

In this instance, a picture really is worth a thousand words, so head on over to the blog to see what these unique AR experiences (and 5 more!) looked like. 👀

>> See AR in action

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As seen on Superside socials 👀

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More food for thought 🍪

How can you use AR in advertising? 📈

If you've been following closely, you may have noticed AR is especially effective for event marketing. But it's uses don't stop there...

With the medium advancing in leaps and bounds, AR ad spend is expected to reach $6.68 billion by 2025! Where are all those ad dollars going?

See what's possible with 7 examples of AR in advertising. 👇

>> See what's possible

Who can help you create AR experiences? 🛠️

The market is massive. The people are keen. And the possibilities are (nearly) endless...

But without in-house expertise in AR, many brands get hung up on the "how." That is, how to actually implement AR in their marketing.

Here's a list of AR design agencies that can help. 💪

>> Make it possible

From Apple to Meta, big names believe in the immersive future—and the marketers and creatives that want to get ahead are getting onboard.

Learn how in our new AR guide. 😉

✨ Stay super,

Cassandra King

Head of Content & Community

Superside | The better way to get design done

Superside provides frictionless, delightful design for fast-growing companies, like Amazon, Shopify and PUMA. If you’re interested in working with us, book a call here.

Superside, 1201 North Market St., Wilmington, DE 19801, USA

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