Steal Spotify's thunder 👊

Some of us are still listening to our Spotify "wrapped" playlists.

That's how effective a personalized video can be, and it's why we didn't shoot it down when an exec said he wanted the same thing for our customers.

With a bit of teamwork, we made 450+ personalized end-of-year videos in one week! Here's how you can pump out personalized videos en masse too, whether they're for customers or customers-to-be:

Step 1: Map it out, make a template. 🗺️ Decide how you'd like to format each video, then make a template video for others to follow.

Step 2: Limit the variables. 🚫 The trick is to plan for as few variables in the video as possible, while still feeling warm and engaging. As long as you've got some personalization in there, tone can do the legwork.

Step 3: Find the fastest way to do it. ⏩ That doesn't result in crappy videos, of course. Remember that template you made? Before delegating, note anything you did that made the process faster.

Step 4: Share the variables and delegate. 👭 Divide the workflow up between capable parties, and tackle the videos in short sprints. Good news—if your variables are limited, you can tag more team members.

Step 5: Test and send. 📨 Hold a few test rounds; putting in different variables to make sure nothing is thrown off. When they come back looking good, send them out and enjoy the response!