Hi there,

This is your year. Yes, everyone thinks this year is "their year," but for creative and marketing leaders, 2024 really is the year to take the reins and show the value of a strong brand.

This isn't just idle talk, either. This week, we're reconvening with our old friend Adam Morgan (Splunk, ex-Adobe) to get a feel for creative leadership trends in 2024.

Though these trends are geared towards creative leaders, you'll find many apply to us marketers, too. So, cancel your psychic appointment, and learn what 2024 has in store! 🔮

Table of Contents

What to care about in 2024
Meme of the week
More from Adam Morgan
As seen on Adam's socials

What to care about in 2024 🗓️

You've been heard, creatives. Going from "service" to "strategy" is the top priority this year. The drive-thru mentality has to go.

Getting design a seat at the table is leadership's responsibility, but it won't happen without knowing where to put your time and resources in 2024. Here's where your attention should be:

1. On integrating AI. 🙏 Bake AI into your strategy, and do it soon. Encourage your team to explore AI tools, and fit them into your workflows when you strike gold.

2. On being more human. 👤 Lean into your own humanity, and lead with emotional need. Think about what your audience wants from your brand on a personal level, and make it the center of your strategy.

3. On going (more) global. 🌎 Widen your talent search, and take advantage of the perspectives and skillsets you’d never access otherwise. It'll help further establish design’s value as a strategic asset.

4. On embracing change. 🤗 Embrace ambiguity and invest in emerging trends. Digital saturation is here, so use every tool at your disposal to distinguish yourself.

5. On leading with creative vision. 👩‍🎨 Focus less on daily creative operations and more on stakeholder buy-in. Take every opportunity to insert yourself into those C-suite convos, and start winning minds.

>> See the trends

Meme of the week 😂

As seen on Adam's socials 👀

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It's not just AI getting smarter. 🤓

Podcast

Don't dream it, be it. 🌈

More from Adam Morgan 💚

Know your leadership style 💪

Based on Adam's Creative Leadership Maturity Model, we've designed a quiz to show you what kind of leader you are. Haven't tried it yet? Do so now!

More than fancy graphics and flattering copy, it'll tell you what you specifically need to hit the next level in your creative leadership career.

Marketers: Send this to your creative team!

>> Take the quiz

Find your people 🗣️

Those who believe creative thinking should be near the top of the corporate pyramid—get your headphones out.

Adam Morgan's podcast, Real Creative Leadership, centers on building a community of leaders to bring the value of creative ideals to the highest levels of their organizations.

With regular guests and eyeball-deep discussions on a range of topics, you'd be remiss not to listen in.

>> Listen to the podcast

Apologize to Spock👂

Sci-fi's favorite logician would be on the finance team, not the creative team.

In Adam's book, Sorry Spock, Emotions Drive Business, Adam makes the case for emotion as the #1 motivator for purchase, and for business success.

We're inclined to agree.

>> Check out the book

It's one thing to front load your brain with expert insights; it's another to implement them. Fear of change keeps us comfortable, but stationary—even when we know better.

But listening to those who've broken through, it becomes obvious what separates "success stories" from the rest is a willingness to move from the comfort zone.

Not to be perfect, not to nail it on take 1. Just to move.

✨ Stay super,

David Wilson

Sr. Content Marketing Specialist

Superside | The better way to get design done

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