Hi there,

We're all beautiful people, with beautiful skills we use to beautify brands. But sometimes, we need a change. A typeface is out of style. Messaging needs updating. The brand needs a haircut. 

It's normal to shudder at the mention of change when it comes to your brand, as such things often drain the life from creative and marketing teams. But keeping your brand beautiful can be simple.

Let's see what it looks like when brand beautification goes smoothly. 💅

1. The key to a great rebrand
2. Meme of the week
3. More creative inspiration
4. As seen on Superside socials

The key to a great rebrand 🗝️

It's this one, right here! Take it, TAKE IT NOW! 🔑 

Assuming you didn't just crack your screen trying to grab that key, here's what Riipen—an edtech platform with big plans—learned about rebranding without ripping your hair out:

• Find your big ideas. 💭 Everything starts with a bold idea. Meet with your idea people (or the people who came up with the initial idea) and suss out what's going to change, and why.
  
  
• Involve relevant stakeholders from the start. 👬 A rebrand is not something senior leaders can just "hand off." Bring them on board for chiropractic-level alignment, and fewer edits down the line.
  
  
• Get strategic. 🛣️ An investment with exponential returns, take the time to hold workshops, ask questions and and mine for insights that'll get you scalable solutions faster. 
  
  
• Set design and copy guardrails. 🚧 Make them clear enough to follow consistently, and flexible enough to let you push creative boundaries when needed.
  
  
• Use every resource you can muster. 🛠️ Rebranding is a lot for any one team to take on, so know when to tag a design partner. New perspectives can unlock further engagement and growth.

Want to see the rebrand that inspired these lessons? Head on over to the blog for a full walkthrough from the big idea to the final, beautiful brand system.

>> See the rebrand

Polishing, remodelling or adding to your brand doesn't have to be a  torturous process. The folks above did it quickly and cleanly, and are now enjoying the fruits of their (very minimized) labor.

A brand partner makes all the difference to teams looking for speed and quality: We like to think our work speaks for itself. It's worth a look if you're curious how extending your team can elevate your brand. 

Here's that key, btw. For real this time. ➡️🔑⬅️

✨ Stay super,