4 reasons to get serious about 3D motion π
Marketing and design could take a page from the Pixar handbook: 3D motion design was always the way forward.
This week, let's dig into why making objects move in a digital space is increasingly important for making prospects move in your pipeline.
1. It converts better. π± Products that feature 3D and AR content in their marketing have a 94% higher conversion rate after interaction than those that donβt.
2. It's cost-effective. π° 3D virtual photography can be six times cheaper than traditional product photography. In practice, it means paying $2K for a five-product shoot instead of $12K.
3. It unlocks new formats. π Some formatsβlike ARβare only accessible with 3D motion. If you've got 3D motion down, you've opened the doors for other important marketing tech on your team.
4. It stands out. π In a room of seated participants, the one jumping and screaming stands out. The reverse just isn't as true.
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