Hey there,

You don't need another AI-for-beginners webinar where you learn how to talk to ChatGPT.  More likely, you need sensible guidance on how to use AI to make your life easier, and your impact deeper.

At The Infinite Canvas: Exploring AI's Creative Potential, our free 2-day virtual summit, experts from the biggest brands you know will offer up the most practical, actionable and nuanced AI event you'll see in 2024.

Grab a spot for Tuesday, May 21 and Wednesday, May 22, 2024 at 11 a.m. ET / 8 a.m. PT.

 
 

Here's a small taste of what we'll be talking about:

  • How to "clone" your operational self πŸ‘₯
  • Uncovering performance opportunities you’d otherwise miss ↩️
  • The psychology of managing AI's changes πŸ€”
  • Design's new DNA, and what to do with it βš›οΈ
  • How to navigate AI's current limitations 🚒
  • Producing killer content with & without AI, with Karen X. Cheng πŸ“±

If real-world AI guidance from experts at Google, Microsoft, Figma, Zapier and more sounds like your deal, we recommend saving a spot now.

 
 
 

Table of Contents

 
  1. 4 reasons to get serious about 3D motion: High conversions, low cost, high attention, new ad formats
  2. This week in AI: Karen X. Cheng rides her bike through time, space, art
  3. Meme of the week: We're off to a great start, Zendaya
  4. From our community: Instagram looks out for art; Apple crushes it
  5. On our socials: "Don't do that s*** again", marketers; AI copyright is a monkey with a phone
 
 
 

4 reasons to get serious about 3D motion πŸƒ

Marketing and design could take a page from the Pixar handbook: 3D motion design was always the way forward.

This week, let's dig into why making objects move in a digital space is increasingly important for making prospects move in your pipeline.

1. It converts better. πŸ’± Products that feature 3D and AR content in their marketing have a 94% higher conversion rate after interaction than those that don’t. 

2. It's cost-effective. πŸ’° 3D virtual photography can be six times cheaper than traditional product photography. In practice, it means paying $2K for a five-product shoot instead of $12K.

3. It unlocks new formats. πŸ”“ Some formatsβ€”like ARβ€”are only accessible with 3D motion. If you've got 3D motion down, you've opened the doors for other important marketing tech on your team.

4. It stands out. πŸ‘‹ In a room of seated participants, the one jumping and screaming stands out. The reverse just isn't as true.

>> Read the blog

 
 

This Week in AI

Sora-level results, without Sora?πŸ˜‰

The legendary Karen X. Cheng (who'll host our keynote at The Infinite Canvas, ahem) doesn't rely on AI tooling to make engaging branded content. She slots it into her process when it's appropriate to do so.

In 1 minute, learn how a couple simple AI tools and sterling creativity turned out the wildest AI video this week. And congratulations to Insta360 on receiving an ad that knocks the competition off its bike.

>> Take a ride with Karen

 
 

Meme of the week πŸ˜‚

 
 

From our community 🎨

 

Instagram prioritizes emerging creators πŸ“·

With a somewhat apologetic tone, Instagram says it's updated its algorithm to place greater priority on "original and emerging creators".

To what extent that priority differs from IG's normal priority isn't clear, but it could be a win for the upstarters.

>> Read about the update

Apple crushes art, mixes reactions 😐

Apple's iPad Pro ad is certainly something. Is it bold and self-aware, or dystopic and tone deaf?

We know what Hugh Grant thinks, but it's best you decide for yourself.

>> Watch the ad

 
 

Nuance is hard to come by these days, especially in regards to AI. Sifting through the hype is a full-time job, and finding usable guidance from marketing and design leaders is at least a 6-month contract.

We've done the legwork for you at The Infinite Canvas: Exploring AI's Creative Potential. Nab a seat now for Tuesday, May 21 and Wednesday, May 22, 2024 at 11 a.m. ET / 8 a.m. PT

✨ See you there,

 

David Wilson

Sr. Content Specialist

Superside | The better way to get design done