Hi there,

You've gotta be entertaining nowadays. Your marketing content is living between memes and sensationalized news headlines, so being educational alone is as clickable as those weight loss pill ads.

Luckily for teams at SaaS brands, being entertaining can actually be kinda fun. It's a welcome reprieve for design and marketing teams at these brands to unbutton a bit, while still making the bottom-liners happy.

To help SaaSers acclimate to this growing demand, we're excited to share our 2024 SaaS Lookbook with you now. Have a look, and apply its bountiful insights to your own ad strategies.

Did I mention that this guide is totally ungated? We already have your email address, so we aren't too worried about form fills. ๐Ÿ˜‰

Table of Contents

  1. 5 ways SaaS brands should be using AI: Personalize, retain, automate, enhance, scale, repeat
  2. This week in AI: The generative AI stats you didn't know you needed, but which you do actually need
  3. Meme of the week: Chills, right?
  4. From our community: Dream on, YouTube; Pepsi gets its football kicked
  5. On our socials: Smarten up, ChatGPT; an AI design walkthrough

5 ways SaaS brands should be using AI ๐Ÿ‘ฉโ€๐Ÿ’ป

Most SaaS companies put some skin into the AI game the moment someone uttered that first "A". It was born of their whim, and they praise its efficiency more than most.

We asked one of our generative AI project managers what these folks need to be doing to get ahead of the curve this year, and she responded in kind:

1. AI-driven personalization. ๐Ÿ™‹ Personalizing emails with a first name? That's so 2005. Today, 60% of consumers expect their entire experience to be tailored, thanks to AI, making TikTok the king of personalized content over Instagram.

2. Machine learning for customer retention. ๐ŸŽ AI is your new best friend for understanding user behavior and keeping customers hooked. It predicts when to swoop in with helpful tips, turning users into loyal advocates faster than you can say "churn."

3. Workflow automation. ๐Ÿ—๏ธ Hate repetitive tasks? AI loves them, freeing you up to focus on the big picture. Whether it's managing projects or handling customer support, AI's got your back, making your job feel a lot less like Groundhog Day.

4. AI-enhanced design. ๐ŸŽจ AI in design isn't just about making things pretty; it's about boosting revenue by 32% more than your competitors. While AI speeds up the creative process, remember itโ€™s your human touch that keeps the ship on course.

5. Scalability. โ›๏ธ Put it all together, and you've got scale. Sure, you still need human talent to steer the ship, but AI gets you there faster.

>> Read the blog


This Week in AI

Generative AI stats you'll want in your pocket ๐Ÿ“ˆ

Did you know 93% of AI generations are photos of astronauts?

It's not true, but it may whet your appetite for some real statisticsโ€”the kind you'll find here. Inform your strategy, whip them out in conversation or just let them float aimlessly around in your head.

>> Read the blog


Meme of the week ๐Ÿ˜‚


From our community ๐ŸŽจ


YouTube dreams big ๐ŸŒˆ

Generative AI is finally seeping into the consumer market proper.

YouTube is testing "dream screen"; a feature that'll allow users to prompt and generate backgrounds for shorts.

>> Check it out

Dr. Pepper beats Pepsi with football ๐Ÿˆ

Question: How does a niche(r) soft drink get a leg up on the big-name brands?

Answer: Make that leg kick a football.

>> Read about it


We've got our work cut out for us in this new marketing-as-entertainment era. While not everyone needs to become Captain Fun of the 41st Excitement Brigade, it's a call to let loose for many brands.

And if you are in fact Captain Fun of the 41st Excitement Brigade, you are not our target audience, and we need to recalibrate.

โœจ Stay super,


David Wilson

Sr. Content Marketing Specialist

Superside | The better way to get design done