5 things to know about marketing with memes ✍️
How could you succinctly describe Reddit except to say it is everything? Despite its ubiquity, a lot of their advertisers couldn't get a handle on what the hell Reddit was.
And when a busy advertiser has to dig to understand what you do, most will just drop off. So, how do you use a familiar format to spell it out for your target persona in 3 seconds?
An all-meme campaign fit the bill, to the tune of a 50% boost in CTR. Here's what you need to know before you go all-in on memes.
1. They're the cheapest way to be relatable. 💳 Relatability is the holy grail of advertising, and one we spend billions on each year. But when you need a quick in on your prospect's eyeline, there's nothing more cost-effective.
2. They blend into the space. 👥 Most of us avoid looking at ads. But the familiar format of most memes means you don't know you're being advertised to until the message has landed. Checkmate, consumer.
3. They're more likely to convert. ✔️ Forbes found that businesses marketing with memes are 60% more likely to land a purchase. Think of how many memes you see per week and it starts to make sense.
4. Memes are a common tongue. 🙊 Online conversations are increasingly meme-heavy. One survey showed 53% of respondents use them as responses or as cryptic messages, and 28% when words just didn't cut it. Say it in meme.
5. The average meme lives long. 👴 A modern meme has an average lifespan of 4.017 months. It slots nicely into many campaign lifecycles; repurposable for shorter ones and living long enough for extended ones.
>> See how Reddit used memes
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