Hi there,

A few weeks back (and against my better judgment), I told you the golden rule in marketing and design is to “steal from the best."

This week, I would like to revise that statement to, “If Nike spends money on it, you probably should too." 

You're right, we might not all have Nike-sized marketing budgets. But, we can all learn from brands that are using immersive marketing campaigns to deliver 3x (three times) the brand lift at half the cost.

In other words, it might be time to unearth some of those “ungodly," “absurd" and “I don't see how this works as a Google Ad" creative concepts that you previously had to shelf.

1. Immersive marketing: it's almost as cool as AI: Barbie goes Godzilla on Dubai; if Nike does it, you should too
2. This week in AI: Haters, this one's for you
3. From our sponsor: You won't see it coming
4. From the community: AI video games; productivity gets a makeover
5. On our socials: Figma goes to Copa; Superside keeps it Euro

Immersive Marketing: It's Almost as Cool as AI 💁‍♀️

Did you notice that we kinda like talking about AI here?

As a quick break from regularly scheduled programming, let's chat about the time that Barbie broke out of her Burj Khalifa-sized box. 

And Mattel isn't the only brand that's breaking the mold. Companies like Nike, Visa, 6sense, and Pizza Hut are doubling down on immersive marketing.

The sky is quite literally the limit. Check out these inspirational examples to see how you can create larger-than-life brand experiences. 

>> Immerse yourself

This Week in AI

AI Might be Making Society Less Creative 🎨

Aaaaand we're back.

A study was conducted at the University of Exeter in the UK to determine whether AI could increase creativity amongst a group of 300 writers.

The control group had to generate ideas on their own. The experiment group was given starter ideas generated by ChatGPT 4.0.

Here were the results:

• Stories generated with AI support were found to be 8% more novel and 9% more useful
• However, there was a smaller diversity of novelty in the group that had AI support

So... will AI be the end of originality?

>> Read the prophecy

If I could've delivered this week's newsletter to you in a virtual format through a mind-computer Nueralink, I would've.

Alas... 

Oh—and if you're serious about taking an immersive marketing swing and need some help, we're offering 50% off any AR project booked with Superside before July 30.  

✨ Stay super (like that deal),