Hi there,

Let's continue into the new year with a bit of nuance: AI won't take your job... but it won't do your job for you either.

Talking with many creatives and marketers about AI, it's clear we're all going to have to be clever with this tech if we want to get something useful out of it.

Unless someone just gave you all the best expert advice on how to use AI in your workflows... and sourced it from creative and marketing industry heavyweights, so you knew it was legit...

That'd just be cheating, wouldn't it? 😉

Table of Contents

Put AI in your strategy, not the driver's seat
Meme of the week
As seen on Superside socials
More food for thought

Put AI in your strategy, not the driver's seat 🚗

There was a time we all thought AI was either coming for our work, or coming to save us from our work.

Turns out neither is totally true. AI's a tool, like Illustrator and HubSpot. And according to AI expert Meghan Keaney Anderson, it's way more useful when it's baked into your strategy.

Here's how to start implementing an AI marketing strategy:

Step 1: Define use cases. 💼 When do you want your team using AI? When do you absolutely not want them using AI? Decide what works for your brand and put up guardrails.

Step 2: Set quality standards. 👍 Everyone's idea of "good" is different. Talk to your team and figure out what makes an asset or piece of content strong in its own right.

Step 3: Make space for experiments. 🔭 Many of the best AI results come from messing around with the tools. When an experiment yields something useful, document precisely what you did.

Step 4: Get everyone on the same page. 📖 People need to know they're not about to tool themselves out of a job. Show them how it improves their work and clarify why their role is necessary for team success.

Step 5: Revise your workflows. 👷 When a tactic works, celebrate. Then document, then make it part of future workflows. Over time, you'll come to learn the do's and don'ts.

>> Get more strategic advice from Meghan

Meme of the week 😂

As seen on Superside socials 👀

SOUNDBITE

It's AI's first day, go easy. 🤓

Carousel

Don't replace, revamp!⚡

More food for thought 🍪

Give ChatGPT your briefs 📑

Adam Colyer, Co-founder of Giant Cookie and AI Create, suggested a shortcut we're embarrassed we didn't think of ourselves: Give AI that tedious brief.

ChatGPT is great at pulling together summaries of any piece of written content. Plug in a complex brief, and ask it for something more concise.

To see how else AI pros like Colyer suggest including AI in creative workflows, check out the blog.

>> Learn how to use AI in workflows

Humanity is now more important, not less 🙇

John Maeda, VP of AI and Design and Microsoft, believes AI tools are making human input more important than ever.

“I like to think of artists as innovators," Maeda said in an interview. "It’s something I used to believe in, and now because of AI, I have to believe it even more.”

According to Maeda, if your art already looked AI-ish in style, you'll have to find ways to stand out. But for those with different styles, the hard part is done.

>> Read Maeda's take on AI and creativity

Midjourney V6 tip: Be delicate 🙏

Midjourney's emerged from its latest update, and according to Systematiq AI founder Rory Flynn, the new version is far more sensitive to prompt wording.

Detailing his experience with V6, Flynn suggested cutting out fluff in prompting—no utilizing inordinate volumes of inessential verbiage superfluously. 😁

"Be very literal with your prompts," he said, emphasizing Midjourney's goal to give you exactly what you ask for; demanding we be exact as well.

>> See Rory's guide to Midjourney V6

If there's one thing the AI renaissance has shown us this past while, it's that there's no substitute for human ingenuity, or even common sense.

For us to squeeze everything we can out of these tools, it's going to take innovation, resources and hard work.

Or you can, you know... just snag all the hot tips from newsletters like this one. 😊

✨ Stay super,

David Wilson

Sr. Content Marketing Specialist

Superside | The better way to get design done

Superside provides frictionless, delightful design for fast-growing companies, like Amazon, Shopify and PUMA. If you’re interested in working with us, book a call here.

Superside, 1201 North Market St., Wilmington, DE 19801, USA

Unsubscribe | Manage Preferences | Open in browser